Sakshi studied fashion journalism in London, became a stylist, and runs a fashion business in India from her home in Singapore. After a decade away from making content, she joined 100x Engine to pivot into it. About two months in, her average views had climbed from 3 to 4K to over 10K.
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Over a decade ago, Sakshi had about 75 to 80K followers. She was posting celebrity photos, and that's what people followed her for. Then she stepped back. "I was happy to disconnect," she says. For the next ten years she put her head down and worked, and shared only her business on Instagram. That audience didn't match the work, and she lost about 20K followers along the way.
Last year her team asked her to get in front of the camera for her brand. She did, but the video felt sad and too vulnerable, and it wasn't her. Meanwhile, running a business in India from Singapore was hard. She has two kids, and she couldn't keep flying to India to do business.
So she decided to pivot into content, something she could do from Singapore. She had started posting, but she says she was "all over the place". She hadn't found a lane. She also had no friend making the kind of content she wanted to make, and no one to tell her if she was on the right track. That's when Shivansh sent her a message.
Shivansh told her to be the "India proud" voice. She was India proud, but she didn't see it as clearly as he did. Over time, that content is what resonated with her most and did best. Now even her friends name it as her niche: Indian culture and fashion, not just fashion. "This is her voice, this is what she's representing," she says people now see.
Sakshi goes deep. For a piece on what a couture show costs, she paid for a company's full balance sheets and read them herself. Before one streetwear piece went out, she messaged the brand's founder and checked her facts with Shivansh first. "If I'm saying it then I want to be able to stand by it," she says.
She wanted a backbone: a way to see if she was going in the right direction and how to improve. The team's feedback gives her that, and she says it works when she puts it in. She still shoots, edits and posts everything herself.
Sakshi says she had felt overwhelmed for the last few years, running her business alone and remotely, with little outside validation. Now she feels inspired and charged up every day. Studying fashion journalism, loving to talk and caring about fashion history now all connect in her content. She says she now believes she can win at this.
About two months in, Sakshi's average views went from 3 to 4K to over 10K. About once a week a video passes 100K views. Her old account has turned a corner too: more people are following than leaving.
The audience has changed most of all. Earlier, she didn't recognise the people following her. Now they are founders, people in AI and tech, designers and creatives. An architect has messaged her, and well-known names from fashion and film have liked and engaged with her posts. "I'm attracting the right kind of crowd," she says.
Opportunities have started to come in. A brand rooted in craft, which fits her content, has contacted her. A fashion institute is in talks with her about speaking. A friend has asked her to do a piece on World Cup fashion. Her next goal is to attend Cannes Lions next year.
These are Sakshi's own numbers, shared with permission. Results depend on each member's effort, niche and starting point.
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About two months at the time of the interview. In that time her average views went from 3 to 4K to over 10K.
She was pivoting into content and had no one around her making the kind of content she wanted to make. She wanted a structure to check she was going the right way. The call with Riddhima sealed it. "It mattered that I trusted her," she says.
No. She shoots, edits and posts everything herself, because she likes things done her way. She says she may hand off editing at some point.
She wants to build more credibility before a big money move. She is interested in a podcast on fashion and culture, speaking engagements and brand partnerships that fit her content. She also wants to go to Cannes Lions next year.
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