In 2023, Shivansh Garg started Imperfect University, which grew into India's biggest content school. Today it's called Imperfect Labs. Same founder, same people, same mission: helping experts turn what they know into content people watch.
We grew from a content school into a lab. We test what works, share it openly, and build personal brands with our members, not for them.
Imperfect University is now called Imperfect Labs. It's the same company, led by the same founder, Shivansh Garg, with the same mission.
Shivansh Garg founded it in 2023. He's a former growth head at Uber and Aditya Birla, an angel investor, and now runs Imperfect Labs.
Only the name. It's the same company, the same founder and the same way of working. A good next step is the free Instagram audit, which shows where your account stands today.
At Imperfect Villa in Gurugram, our office, content studio and meetup space. Members join from 10+ countries.
Not ready to apply? See what's holding your Instagram back. A free 2-minute audit, built by Shivansh.
Get my free audit →Apply in 2 minutes. Our admissions team replies within 1 to 2 hours.