Imperfect vs Freelancer A freelancer edits. Who decides what to post?

A good editor makes your videos look better. But nobody is responsible for your strategy, so you keep guessing and growth stalls. Imperfect Labs gives you the plan, the coaching and a system your editor can follow.

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Side by side

Edits are easy. Direction is rare.

A freelancer Imperfect Labs
What it costs a year₹3 lakh+, for edits only₹5.5 lakh, coaching included*
Who owns your strategyNobody. You guess.You, with a clear plan from us
What to post nextWhatever you send themA plan built on what already works for you
When a reel flopsNobody tells you whyWe read the numbers with you
When Instagram changesYour growth stallsYou hear it first, in weekly live sessions
If it doesn't workYou start looking for another oneResults, or your money back: miss the target we agree with you and we refund 100%

*Typical market rates in India. 100x Engine on the 1-year plan, ₹5.5 lakh. All costs before GST. The 3-year plan works out to ₹5 lakh a year. See the plans →

Keep your editor

Keep your editor. Add the direction.

1

We set the strategy

Your position, your formats and what to post next, built with you.

2

Your editor gets our SOP

Hand them our SOP for editors, so every reel is cut the way that works.

3

You grow, and keep the skill

Weekly coaching until you know exactly what works, for good.

Grown, not guessed

Results with a plan behind them.

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Questions

Freelancer or Imperfect?

Isn't a freelancer cheaper?

Not by much. A freelancer costs ₹3 lakh+ a year and only edits. 100x Engine is ₹5.5 lakh a year, with strategy, coaching and a community included.

Do I have to let my editor go?

No. Keep them. We give them our SOP for editors, and you lead the strategy and the voice.

What about an agency?

An agency posts in your name, and growth stops when you stop paying. See Imperfect vs Agency →

100x Engine

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