Avijit is a jeweller with 14+ years in the trade, and his content explains gold, silver and diamonds. He had tried creating content for several years and kept getting stuck. With 100x Engine, posting became a simple daily routine, and his Instagram grew from 8,986 to 24.6K followers.
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Avijit wanted to create content, but there was a lot of inertia, he says. He tried, and kept getting stuck. Which niche to choose, where to begin, what hooks to use, how to edit, when to post, and whether his reels looked good at all. He had tried for several years and got nowhere.
Around June 2025, someone from 100x Engine connected with him. The team made the work simple. Execution became a day-to-day activity and a step-by-step process, instead of one very big task.
On the weekly calls, an expert breaks down the content he has made and shows where it can improve. He calls it the idea of 1% improvement each week. Slowly and steadily, his content got better.
On the Tuesday calls he connects with other 100x Engine creators, learns about different niches and picks up ways to make content better for his audience.
Avijit's Instagram grew from 8,986 to 24.6K followers. He gives the credit to Shivansh and the 100x Engine team, and says he is still continuing his journey.
These are Avijit's own numbers, shared with permission. Results depend on each member's effort, niche and starting point.
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Not knowing where to begin. He got stuck on which niche to choose, what hooks to use, how to edit and when to post.
Making content a simple, step-by-step daily routine, plus weekly calls where an expert breaks down his work so it gets 1% better each week.
Yes. He says the Tuesday calls connect him with other 100x Engine creators, where he learns about different niches and how to make better content for his audience.
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