100x Engine by Imperfect Labs You bring the expertise. We bring the growth system.

For experts, doctors and founders. You learn to create content that sounds like you, with Shivansh and a team that answers on WhatsApp.

v5Current version: 100x Engine v5, updated 3 Nov 2026 →
24 Happy Hourslive with Shivansh
Shivansh led growth at Uber Aditya Birla Group Spoke at Josh Talks Ashoka University UNDP Past clients OYO boAt POPxo Hershey's Lakmé Fashion Week Sunburn
Why experts stall on Instagram

Your expertise is ready. Now give it a system.

We've worked with 20,000+ students. Experts get stuck in the same four places.

Too much to say

Twenty years of knowledge, and no single idea that people remember you for. So every post feels like a different person.

No time

Advice to post daily doesn't fit a clinic or a company. Without a weekly rhythm built for busy people, it stops.

Content that doesn't travel

Accurate, careful and ignored. Hooks, formats and delivery are a skill, and nobody taught it to you.

Help that doesn't get you

Agencies and freelancers post generic content in your name. It doesn't sound like you, and growth ends when the invoices do.

How it works

Three parts, every week.

Plus 24/5 WhatsApp Q&A, so you're never stuck on your own.

With Shivansh

Blue Ocean Strategy

Find the space only you can own: who you're for, what you stand for, and the one idea people will remember you by.

With Shivansh · 24 sessions

Happy Hour

Two a month, each with a clear goal. First Friday is Scripting: come with an idea, leave with a script.

With Sanket · weekly

Viral Hour

A live session on what makes content travel, from the person behind 1B+ organic views. The 4th Monday of the month is all about hooks.

Why 100x

Viral reels are the start. Here's the 3‑year journey.

Year 1 builds the audience. Year 2 sells your product to them. Year 3 turns it into a business.

  1. Year 1

    Build your distribution

    • Your Blue Ocean, clarified
    • An audience that trusts you and is ready to buy from you
    • Working IPs: content formats and series that are yours
  2. Year 2

    Launch your product, and sell it

    • An offer built on what your audience already asks you for
    • Launched to the audience you built in year 1, people already ready to buy
  3. Year 3

    A business worth ₹1 Cr+ a year

    • Sustainable, built on your own audience
    • AI-proof, because it runs on your expertise and your voice

This is the path we work toward with every member. Results depend on your effort, your niche and the platform.

Week one

You start recording on day one.

No month of theory first. While you record, our team fixes everything around your content at the same time.

Day 1

Start recording

Your first videos, in formats picked for you and your field. Imperfect is fine. Momentum matters more.

In parallel, during week one

Profile optimization

Bio, highlights and pinned posts that tell people who you help in five seconds.

Display picture

A DP that looks like the expert you are, and reads clearly at thumbnail size.

Audio

Clear sound, so people stay. We check your setup and fix what's getting in the way.

On WhatsApp

Feedback that comes to you first.

Your virality engineer watches your content and messages you first, with what to fix next.

Case studies

Experts who did the work.

See all reviews →

Host of Viral Hour

Learn from Sanket.

Every week, Sanket breaks down what makes content travel, live. Then you use it on your own videos.

1B+organic views
₹25 Cr+revenue driven
Who it's for, and who it isn't

2 in 10 get in. Each gets our full attention.

We only accept 2 in 10 applicants, and we choose on values, not budget. Here's how to tell if you're a fit.

Not sure it's for you? Get your free audit first →
A great fit

You'll love it if

  • You have real depth in your field and want people to see it
  • You're willing to show up and create, even imperfectly
  • You want to own the skill, not rent someone else's
  • You'd rather get honest feedback than compliments
Not yet

Come back later if

  • You want someone to post for you while you stay invisible
  • You're looking for followers overnight
  • You can't make time for a few focused hours a week
  • You want something to watch once and forget
Freelancer, agency or 100x Engine

Rent your growth, or own it.

Look at what you pay, and what you're left with at the end.

CompareA freelancerAn agency100x Engine
Cost per year₹3 lakh+₹12 to 18 lakh₹5.5 lakh
Who does the workThey edit, you chase themThey do it, you approveYou record, we guide every step
StrategyNone, execution onlyGeneric, the same for every clientBuilt around you, with Shivansh
Sounds like you?RarelyRarelyYes, it's your voice
What's yours when it endsSome edited filesNothing, growth stopsThe skills and the audience, for good
Who manages itYouAn account managerA virality engineer who messages you first

Freelancer and agency costs: typical rates in India. 100x Engine on the 1-year plan. All costs before GST. vs agency → · vs freelancer →

Pricing

One plan. Everything included.

Everything you need to grow is included. Pick how long you want to build with us. The 3-year plan saves you the most.

100x Engine

Apply for 100x Engine →

7-day cooling-off on every plan.

What you get

  • Blue Ocean Strategy with Shivansh (your position, set and refined)
  • Weekly Viral Hour with Sanket (1B+ organic views, ₹25 Cr+ revenue)
  • 24 Happy Hours with Shivansh
  • Feedback within 36 hours (sent to you first, in your private group)
  • Growth Tracker (a monthly goal set with you, checked every week)
  • Brand deals support: find, close and keep brand deals
  • Your First 90 Days, mapped before you begin
  • Live profile reviews with Shivansh (4 a month)
  • Front-row sessions with industry leaders (plus live Q&As)
  • 24/5 WhatsApp Q&A
  • Exclusive brand deals (from ₹10K each)
  • Offline meetups with Shivansh
  • Welcome kit delivered to your door
Our guarantee

Results, or 100% of your money back.

Do the work, and if you miss the target we agree with you, we refund 100%. We set your target with you at onboarding, in writing. We can promise this because we only accept people we're confident we can help.

89%of members see results in their first 3 months. Results depend on your effort.

See how it works →

Questions

Before you apply.

Anything else? Talk to admissions

How much time does it take each week?

Members are doctors, founders and leaders with full calendars. The system is built around a few focused hours a week, not posting every day.

Does this work if I live outside India?

Yes. Everything is online, sessions are recorded for your time zone and WhatsApp feedback runs 24 hours a day, 5 days a week. See how it works for NRIs →

Can I pay in USD?

Yes: $5,500 for 1 year, $11,000 for 2 years or $15,000 for 3 years, with no GST when you pay from outside India.

I'm not comfortable on camera. Is that a problem?

No. Most members felt the same at the start. We begin with formats you're comfortable with and build from there, at your pace.

Do I need followers to start?

No. Some members start from zero. Others join with 5K, 10K or even 50K followers and want the next level.

I've tried before and it didn't work. Why would this be different?

Most people stop because they post without a strategy and without feedback. Here you get both: a clear position from day one, and a team that tells you what to fix every week.

Is my field too serious for Instagram?

No. Paediatricians, dermatologists, jewellers and architects are all growing in 100x Engine. Serious expertise, explained simply, is exactly what people look for.

Do I need a video editor?

No. You can start with your phone. If you already have an editor, we give you checklists you can send them straight away.

How is this different from an agency?

An agency posts for you, and growth stops when you stop paying. In 100x Engine you learn to create, so the skill and the audience stay yours. See the full comparison →

Can I pay in no-cost EMIs?

Yes. No-cost EMI options are available, and admissions will walk you through them.

How does the money-back guarantee work?

Do the work, and if you miss the target we agree with you, we refund 100%. At onboarding we agree your target and time frame in writing. You post at least 3 videos a week, in at least 85% of the weeks, attend at least 80% of Happy Hours and share your Insights once a month. Miss the target anyway, and you get 100% back, including GST. See how it works →

What happens after I apply?

You'll see a 2-minute video from Shivansh and can book a call. Riddhima or Virangna from admissions reads every application and talks you through whether it's the right fit.

100x Engine

Your expertise
deserves an audience.

Apply in 2 minutes. Our admissions team replies within 1 to 2 hours.

Not ready to apply? Get your free Instagram audit. 11 taps, 2 minutes, your Expert Score. Start the free audit →