Q3 2026v4

100x Engine v4. Brand deals, frameworks, income.

Help with brand deals and income, frameworks for your content and your editor, and a tracker that keeps your growth on course.

Released 18 Jul 2026Updated September 20265 releases
★ Big versionv4.0

Brand deals and series

Help to find, close and keep brand deals, new reel formats, and payments in USD for members abroad.

TL;DR
  • Brand deals support: find brands, get found, negotiate, close and bring them back.
  • Series, creative reels and engineered reels, planned from our data on what goes viral.
  • Your profile gets Instagram-ready in onboarding, and members abroad can pay in USD.

Brand deals, start to finish

  1. 1Find brandsWho fits your audience
  2. 2Get foundSo brands come to you
  3. 3Negotiate and closeWhat to say, what to charge
  4. 4Bring them backTurn one deal into many

What changed 6

  • Brand deals support

    How to find brands, how they find you, how to negotiate and close, and how to make them come back.

  • Brand Deal Management

    Add-on

    We run your brand deals for you.

  • Series, plus creative and engineered reels

    Creative reels bring out your personality. Engineered reels are planned from our primary data on what goes viral. Together they help you launch fast and stay authentic.

  • Aesthetics in onboarding

    Our in-house image consultant gets your profile Instagram-ready, so you go viral without dancing or gimmicks.

Show 2 more
  • Pay in USD

    Members outside India can pay in dollars, with no GST.

  • Shivansh on YouTube

    Imperfect News episodes and a member reviews playlist.

Updatev4.1

Stay on top

Your positioning keeps up with AI and trends all year, you go live with other members each week, and you start recording from day one.

Day one, everything at once

  1. 1Start recordingFrom your first day
  2. 2ProfileOptimised alongside
  3. 3Display pictureOptimised alongside
  4. 4AudioOptimised alongside

What changed 4

  • Ongoing Blue Ocean Strategy

    Refined all year, not a one-off call. As AI and trends shift, your positioning keeps up, so once you're on top you stay there.

  • Insta Live partners

    Pair up with another member each week and go live together on Instagram.

  • Skool library

    Every Viral Hour recording, Infinityland and The Briefing in one place.

  • Start fast, in parallel

    You start recording right away while your profile, display picture and audio get optimised at the same time. Nothing waits for anything else.

Updatev4.2

Frameworks

The AVD Framework, one checklist for your editor, and rewards for referring friends.

The AVD Framework

  1. 1AudienceWho you're talking to
  2. 2VehicleHow you reach them
  3. 3DestinationWhere you take them

What changed 4

  • AVD Framework (Audience, Vehicle, Destination)

    Lock who you're talking to, how you reach them and where you take them. Content gets easier and money follows.

  • Editing Framework

    One checklist doc you send to your editor. The same mistakes stop happening.

  • Referral rewards

    Refer someone who joins and get rewarded.

  • New pricing for new members

    100x Engine is now ₹5.5L a year for new members. Existing members keep their original price for as long as they stay.

Updatev4.3

Turn attention into income

Help with pricing, renewals and payments, words for your DMs, and faster scripts, so your audience turns into clients.

From follower to client

  1. 1AttentionYour content brings them in
  2. 2ConversationDMs, with the words to use
  3. 3OfferPackages priced with us
  4. 4PaymentTaken in a tap, renewed on time

What changed 4

  • Monetization and pricing support

    Pricing packages, renewals, subscriptions, taking payments, and exactly what to say. No more people taking your calls and not paying.

  • DM support

    Turn inbound DMs into revenue, with the words to use.

  • Plug & play scripts

    Add-on

    The Scriptx Protocol now gets most members to a script in 5 to 7 minutes, or a month of content in about 2.5 hours. Too busy even for that? We write the scripts, you read from a teleprompter.

  • Payments and booking, set up for you

    Add-on

    Take payments and bookings without a website or policy pages. International payments, coupons and a calendar built in. We set it up and hand over the logins.

Updatev4.4

Track and own your growth

A growth tracker with a goal set with you, your own content formats, and 2 and 3 year journeys.

How the Growth Tracker works

  1. Set your goal with us
  2. We check every week
  3. Stuck for 3 weeks? We step in
  4. Hit it, and we set the next one

Most members start with a goal of 1M impressions a month. Results depend on your effort.

What changed 3

  • Growth Tracker

    We track your monthly impressions against a custom goal set with you. Most members start by aiming for 1M impressions a month. Hit it, and we set the next target. Every week we flag anyone who's been stuck for 3 weeks, so no member gets left behind.

  • Your own content IPs

    Signature formats built for your brand, based on primary data on why videos go viral, studied across 20,000 students.

  • 2 and 3 year journeys

    ₹11L for 2 years and ₹15L for 3 years, for members playing the long game. The 3 year journey is built around growing to a ₹1 Cr/yr business. Results depend on your effort.

Included for every 100x Engine member. One big version every quarter, with updates in between. 89% of members see results in their first 3 months.Results depend on your effort.

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