The lab in numbers

20,000+students taught

10B+organic views

0paid ads, ever

Ex-UberEx-Aditya BirlaAngel investor

His story

Shivansh wasn't born on Instagram either.

He started with numbers, learned to sell, and spent years growing other people's businesses. Then he learned to create, the hard way, in public.

Statistician

Where the scientific side comes from. Every idea gets tested.

Salesman

Learned that people buy from people they trust.

Growth head at Uber and Aditya Birla

Grew things at scale, then started investing in founders as an angel.

Started Imperfect University in 2023

India's biggest content school, and the first version of what is now Imperfect Labs.

Now Imperfect Labs

Same mission, new name. A lab that builds with you, for experts with depth who are ready to be seen.

"Indian professionals are the biggest untapped blue ocean on the internet."

Shivansh Garg, founder

What we believe

A lab that builds with you.

Create or Die.

Your expertise only helps people if they can find it. So we create, every week.

Done with you.

You learn the skill and keep the audience. We never hold your growth hostage.

Own the failures.

We test in public and share what didn't work. That's how a lab gets better.

Privacy first.

Member numbers are always blurred. Your trust matters more than our marketing.

The team

The people in the lab.

The humans you'll actually work with. On calls, in sessions, and on WhatsApp.

Shivansh Garg

Founder & CEO

Leads Blue Ocean Strategy and Happy Hour, and does the live profile audits himself.

SuperpowerTurns statistics into stories you want to share.

Sanket

Host, Viral Hour

1B+ organic views. Runs the weekly live session on what makes content travel.

SuperpowerCan tell if a hook works in the first 2 seconds.

Arushi

Virality engineer

Breaks down why reels work, and helps members repeat what does.

SuperpowerReverse-engineers viral reels the way others solve puzzles.

Riddhima

Admissions head

Reads applications and is often your first call when you apply.

SuperpowerRemembers every applicant's story, not just their name.

Virangna

Admissions head

Reads applications and helps you find the right path to join.

SuperpowerFinds the right path for you in a single call.

Amit

Admissions Lead, Live Profile Reviews

Helps you choose the right plan and get started with Live Profile Reviews, if you ever need a hand.

SuperpowerAnswers the question you didn't know to ask.

Surya

VP, brand monetization and amplification

Helps members turn their audience into brand deals, clients and income.

SuperpowerSpots a brand deal in your content before you do.

Akhil Arora

Head of accounts

Looks after payments, invoices and EMIs, so the money side is simple and clear.

SuperpowerMakes GST invoices feel easy.

About Imperfect Labs The lab behind 20,000+ students.

Shivansh wasn't born on Instagram either.

Statistician

Salesman

Growth head at Uber and Aditya Birla

Started Imperfect University in 2023

Now Imperfect Labs

Experts like you, growing every week.

Members, meet Shivansh in Goa.

A lab that builds with you.

Create or Die.

Done with you.

Own the failures.

Privacy first.

The people in the lab.

Shivansh Garg

Sanket

Arushi

Riddhima

Virangna

Amit

Surya

Akhil Arora

Based in Goa.

Your expertise
deserves an audience.

Shivansh wasn't born on Instagram either.

Statistician

Salesman

Growth head at Uber and Aditya Birla

Started Imperfect University in 2023

Now Imperfect Labs

Experts like you, growing every week.

Members, meet Shivansh in Goa.

A lab that builds with you.

Create or Die.

Done with you.

Own the failures.

Privacy first.

The people in the lab.

Shivansh Garg

Sanket

Arushi

Riddhima

Virangna

Amit

Surya

Akhil Arora

Based in Goa.

Your expertise deserves an audience.

Your expertise
deserves an audience.